Black ice infographic

I worked with the experts at the Georgia Emergency Management & Homeland Security Agency (GEMA) to teach drivers how to be safe on icy roads.

Pieces of an infographic about driving through black ice.

I really enjoyed taking this plain text, that we've all seen and ignored for years, and turning it into something fun.

See it in context: Don't Let Black Ice Leave You Stranded This Winter [Infographic]

To share's infographics most effectively on social media, I always break them into smaller pieces.

This time, I decided to take it a step further.

We're talking about driving, so why not animate it?

Our Facebook audience responded particularly well to this third piece of the graphic.


On Facebook alone, the video received:

  • 20,731 impressions
  • 6,102 video views
  • 1,738 post clicks

It was a fun experiment that definitely turned out for the best.

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